Who we are?

We have established our small business since 2012 in Solo, Central Java, Indonesia. We are a passionate handcrafted jamu who concern at preserving local wisdom of Indonesian Jamu & Herbs.

We started our business to build Reina Cafe. Reina Cafe was a jamu cafe which promoted herbal drinking tradition in the urban society. Our cafe was best known for its tasty and nutritious herbal drink. It was also suitable as a place for gathering with family and hanging out with friends time.

Reina Cafe opened on 9 April 2012 in Solo. Reina’s name was taken from the names of family members who made it: Retno (mother), Indra (son), and Ayu (daughter). They concern about healthy life and treatment by traditional recipes from ancestor. Reina represents regeneration of jamu. They innovate the herbal drink to suit to three generations: elders, youngsters, and kids.

Reina expands the business under CV Citarasa Rempah Indonesia. Reina also develops healthy store, “Boemi Organik” and has a food tour, “Taste of Heritage”.


Preserving local wisdom of Indonesian Jamu & Herbs to local society and global market


We are an Indonesian Jamu and Herbs storyteller. We want our society to love and have a sense of belonging to our culture and have a healthy life.

What we use?

Our recipes made from traditional recipes from generation to generation developed by our herbalist, who has 30 years experienced in herbal research. Our ingredients is made from natural herbs taken from our non GMO natural small farm. We manage our farm with community empowerment bases.

Local Wisdom for our future

Our Team

Made Ayu Aryani

Founder & CEO

Industrial and Organization Psychology Practitioner. Nominator of Creative Young Entrepreneur Award Indonesia, Winner of Ten Outstanding Young Person Award, Wirausaha Pemula Kementerian Koperasi & UMKM RI, Young Entrepreneur Solo Creative City Network Award, Indonesian Representative for Cultural Entrepreneurship Hubs in Munich, Germany.

Retno Hernayani

Herbalist / Acaraki

More than 33 years as Indonesia Jamu Researcher and speaker in National Seminar. Retire from Research & Development & Quality Control Manager & Assistant Directur of PT. Jamu Air Mancur.

I Nyoman Indra


Business Management Practitioner. Business Development Manager in several multinational companies at Jakarta. 5 Best Nominators of Startup Business “Spacehype” in Bootstrap Alley Pitch “Tech in Asia” Tour.